A little art heist, a lot of creative vision. MICA Studios welcomed CALPAK for the launch campaign of its Vault Collection, transforming our industrial Arts District campus into a museum-inspired setting where luggage took the place of priceless artwork.
The production brought the concept to life through a series of playful, cinematic scenes, culminating in a Mediterranean-inspired moment featuring custom hospitality bars built in-house by the MICA team. Seeing our own fabrication become part of the final creative vision was a particularly fun highlight of this project.
From ambitious campaign concepts to custom-built details, we love being part of the process that turns big ideas into reality.
A @calpak heist campaign. Congrats to an incredible team!
Photographer & Director @benjoarwas
Director of Brand @itsjenhouston
Creative & Art Direction @shelbyellistaylor
EP @dalit_gwenna
DP @victorpalm.dop
1st AD @jordan.churchwell
1st photo @_chaseharding_ & @joshworldpeace
Tech @d_ardill
Gaffer @dittydays
Key Grip @er.aragon
Best boy electric @tansleylitthis
Talent @julianaherz and @jacobatwood
GLAM
Wardrobe @alyssasutterstylist
HMUP Lead @staceytan_
HMUP / Grooming @nathanunce
ART
Production Designer @artandset
Coordinator Morrison
Lead Build Jade Sorensen
Set Dressers James Beyer, Dylan Hayes, Bryan Wilson
PRODUCTION
@the.goldhorse @dalit_gwenna
Producer @codithecoyote
Coordinator @janeh.kim
Lead @gradystrange.mp3
Production Support @cw.keyes @nat3mcd @kcfilzen Evan Steven, @connmccall and Tyree Burnett
Rentals @moonbirdrentals
LOCATION
@wearemica
