Summer hit different at MICA. We welcomed MTN DEW (mountaindew) and production company UpRoxx (uproxx uproxxlife) for the Baja Blast Summer Concert Series, featuring a live performance by DeLa Rose and an evening packed with music, energy, and vibrant summer vibes.
From a blank-canvas industrial space to a high-energy concert experience, the event showcased MICA’s versatility as a destination for brand activations, live performances, and immersive experiences in the heart of the Arts District.
